Project Management and Issues

For our in-class discussion/debate about project management we started with the question of what is a project? Since this is such a broad, encompassing term It was hard to come up with a working definition instead of just throwing out project related terms like time management, collaboration, designing a product, etc. So I went back …

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Choosing a Brief

For our Experiencing the Creative Industries module we have the opportunity (and the challenge) of entering the D&AD New Blood Awards competition. Our task is to choose a brief put forth by a company and submit our solution to the contest. There are 19 briefs to choose from, which seemed overwhelming at first but I …

(Re)Frame of Mind

I’ve learned a lot of business concepts during the Design Thinking module. One of the things I appreciate most about the module is that most of what I’ve learned can be applied outside of the business scene as well. Many of the business concepts represent larger theories and ideas that I can apply to my …

From Brainstorming to Bodystorming

Throughout the semester we learned brainstorming techniques to develop our individual and group brainstorming skills. In our Design Thinking module we learned IDEO’s approach to brainstorming. This innovative company has seven secrets that it uses to maximize its brainstorming performance. IDEO’s seven secrets of brainstorming are: sharpen the focus, write playful rules, number your ideas, …

Trial, Error, Iteration

Two of the most valuable skills I’ve learned so far in the Design Thinking module is how to operate within the lean startup method (Ries, 2011) and how to use the lean canvas (Maurya, 2012), which is a variation of the business model canvas we’ve been using in the Managing a Creative Business module. One …