Into the Dragons’ Den

During the first week of December our Design Thinking module finally presented our products in the Dragons’ Den. As you can tell by the name this was a pretty intimidating feat. Each team was given a maximum of five minutes to present their product followed by a ten minute Q and A with the judges. My team presented last, which was nerve-wracking because we had longer to wait but also beneficial as it gave us time to tailor our presentation based on the performance of teams going before us. There was a wide variety of presentations and there was something to learn from each one. The most impressive teams were the ones that didn’t have to refer to any notes during their presentation, the ones that had good visuals to show the judges, and the ones who were confident about their product.

It was a bit difficult to prepare for our presentation because there was so much our team wanted to say about our product, so we spent a lot of time organizing and cutting down our speeches in order to present the vital information. I spent a lot of time practicing my part the night before so that I would feel less nervous presenting, and I was able to say all of my part without referring to my notes. After the presentation I got a lot of good feedback from my coursemates about how I appeared confident, knowledgeable, and professional.

We also did well as a team and had a good discussion with all  the judges during the Q and A, and they gave us some really good tips about going forward with our product (I made sure to take notes).

We also got good feedback on our evaluation sheets that we received a few days after the presentation. According to the feedback we did well on our elevator pitch, presenting the need for our product, and how we presented our product. However, for our next presentation we will need to work on defining our target group further and also on our market entry. We will have to consider marketing strategies such as how we want to reach people online in order to raise awareness of our product and then be able to sell our book. We also will need to come up with some more unique selling points because there are a lot of self-help books dealing with loneliness that we will be competing against once we enter the market. I think that our product has a lot of unique selling points already but we need to learn how to better present those differences to our target customers.

I learned a lot individually from the Dragons’ Den and I think we also learned a lot as a team. We have a better understanding of what to expect and also what is expected of us for our next presentation, which allows us to approach it with more confidence.

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