(Re)Frame of Mind

I’ve learned a lot of business concepts during the Design Thinking module. One of the things I appreciate most about the module is that most of what I’ve learned can be applied outside of the business scene as well. Many of the business concepts represent larger theories and ideas that I can apply to my …

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Collaboration, Conversation, and Creativity

One of the overarching lessons that I’ve learned through the module over the course of the semester is the value of collaboration and teamwork. Most of the design thinking techniques we’ve learned have been meant to be used within a team. Most of activities and exercises we’ve done have been in groups. We are designing …

From Brainstorming to Bodystorming

Throughout the semester we learned brainstorming techniques to develop our individual and group brainstorming skills. In our Design Thinking module we learned IDEO’s approach to brainstorming. This innovative company has seven secrets that it uses to maximize its brainstorming performance. IDEO’s seven secrets of brainstorming are: sharpen the focus, write playful rules, number your ideas, …

Trial, Error, Iteration

Two of the most valuable skills I’ve learned so far in the Design Thinking module is how to operate within the lean startup method (Ries, 2011) and how to use the lean canvas (Maurya, 2012), which is a variation of the business model canvas we’ve been using in the Managing a Creative Business module. One …

Defining Design Thinking

So what is design thinking? Why is building our own business included in this module specifically? According to Tim Brown, CEO and president of IDEO (an innovation and design firm), design thinking is “A methodology that imbues the full spectrum of innovation activities with a human-centered design ethos. By this I mean that innovation is …