(Re)Frame of Mind

I’ve learned a lot of business concepts during the Design Thinking module. One of the things I appreciate most about the module is that most of what I’ve learned can be applied outside of the business scene as well. Many of the business concepts represent larger theories and ideas that I can apply to my … Continue reading (Re)Frame of Mind


Collaboration, Conversation, and Creativity

One of the overarching lessons that I’ve learned through the module over the course of the semester is the value of collaboration and teamwork. Most of the design thinking techniques we’ve learned have been meant to be used within a team. Most of activities and exercises we’ve done have been in groups. We are designing … Continue reading Collaboration, Conversation, and Creativity

From Brainstorming to Bodystorming

Throughout the semester we learned brainstorming techniques to develop our individual and group brainstorming skills. In our Design Thinking module we learned IDEO’s approach to brainstorming. This innovative company has seven secrets that it uses to maximize its brainstorming performance. IDEO’s seven secrets of brainstorming are: sharpen the focus, write playful rules, number your ideas, … Continue reading From Brainstorming to Bodystorming

Defining Design Thinking

So what is design thinking? Why is building our own business included in this module specifically? According to Tim Brown, CEO and president of IDEO (an innovation and design firm), design thinking is “A methodology that imbues the full spectrum of innovation activities with a human-centered design ethos. By this I mean that innovation is … Continue reading Defining Design Thinking

Managing a Creative Business and Managing My Own Growth

“The only way to win is to learn faster than anybody else” (Ries, 2011). After completing my first semester of MA Management in the Creative Economy (MACE) I definitely feel like I’m winning, or at least well on my way there. I don’t think I’ve ever learned so much so fast, and the best part is … Continue reading Managing a Creative Business and Managing My Own Growth